Melbourne Range

In 2018, Elvedee launched an exciting new product – Melbournian Moggies. A series of Melbourne themed illustrations, with our favourite and longstanding anthropomorphic cat character (the Fluff), interacting with the scene.

Melbournian Moggies illustrations were printed onto tea towels, tote bags, fine art prints, cards and postcards. The designs included Luna Park, Degraves Street, Hosier Lane, Flinders Street Station and the MCG (Melbourne Cricket Ground).

Unfortunately for the Melbournian Moggies range, not everyone is a cat lover (?!), and we received several requests for the Melbourne scenes without the cats. We saw this as an opportunity to expand the line and to expand our character line.

Melbournian Mammals was born (and eventually, Melbournian Moggies was phased out). This series kept the Degraves Street, Hosier Lane and Flinders Street Station designs; and expanded to include the National Gallery of Victoria; with Australian animals (not just mammals, but we do love a good alliteration) where the cats used to be.